Gentle Monster’s SoHo flagship creates a succession of magnetically seductive portals that captivate visitors and draw them into the space, lending engaging resonance to the brand’s avant-garde eyewear designs.
This immersive environment hosted intimate special events and steeped visitors in Cartier’s ongoing history of innovation. The space showcased exquisite timepieces, while inviting visitors to be the Cartier Man—both a classic figure and of the future.
